Social Media & Influencer Manager
Rockville, Maryland•Full-time
$65,000 - $85,000 annually
$65,000 - $85,000 annually
About the Job
ABCD & Company (ABCD) is an award-winning, full-service marketing and events transformation agency that reimagines the way organizations approach marketing and events—thinking brand, big, and bold. As a market leader with premier, best-in-class opportunities across the U.S. and U.K., ABCD executes unforgettable experiences and groundbreaking marketing and advertising solutions that solve problems, shape culture, and redefine possibilities.
Headquartered in the D.C. metro area and ranked #779 on the Inc. 5000 list of the fastest-growing private companies in America, ABCD is a trusted partner to Fortune 500 companies, institutions, think tanks, cultural powerhouses, and global brands. The agency has built a reputation for delivering transformative impact that bridges industries, captivates audiences, and drives measurable results.
The Social Media & Influencer Manager ensures the flawless execution of marketing and advertising projects, from initial planning to final delivery. This individual will act as the primary liaison between clients and internal teams, manage project timelines, budgets, and scopes, and contribute to the agency’s growth goals by maintaining high client satisfaction and supporting new business development efforts.
Position Overview:
The Social Media & Influencer Manager is responsible for leading social strategy, community engagement, and influencer partnerships that elevate ABCD’s brand and drive impact for clients across industries. This individual
blends creativity with analytics, moving seamlessly between strategy, execution, rapid optimization, and campaign storytelling.
You will manage day-to-day platform execution, social listening, content planning, influencer sourcing, partnership management, performance reporting, and real-time engagement. This role operates in an agile environment where rapid iteration, cultural fluency, and data-driven thinking are essential.
This role is also hands-on in content creation—capturing and editing high-performing video and photo content both on-site at our Rockville office and off-site at client events/activations—and optimizing content for platform-native performance across Instagram, Facebook, LinkedIn, TikTok, and YouTube (including Shorts) (and other channels as needed).
Key Responsibilities:
Social Media Strategy & Execution:
- Develop and implement platform-specific social strategies for ABCD and client brands.
- Create content plans that drive leads, engagement, awareness, and conversion across paid, owned, and earned channels.
- Write or edit social copy to ensure alignment with brand voice, cultural relevance, and best practices.
- Monitor community engagement and respond proactively to maintain positive audience relationships.
- Build and nurture community through consistent engagement in relevant spaces (e.g., commenting and replying, Stories, and participation in groups such as Facebook Groups and LinkedIn Groups), helping ABCD show up as a living, active brand.
- Capture and edit short-form and long-form content as needed (video + photo), creating platform-ready versions (e.g., 9:16, 4:5, 1:1) and optimizing for each channel’s best practices, including across META, LinkedIn, TikTok, YouTube/Shorts, etc.
Influencer Strategy & Management:
- Identify, vet, negotiate, and manage influencers across nano, micro, and macro tiers.
- Develop influencer briefs, UGC guidelines, review processes, and campaign toolkits.
- Track performance metrics and manage reporting for influencer partnerships.
Analytics & Optimization:
- Run test-and-learn sprints to optimize content, engagement, and conversion.
- Use analytics tools to develop insights, performance dashboards, and recommendations.
- Conduct social listening to identify opportunities, trends, and potential risks.
- Support paid social optimization in partnership with the marketing team, including campaign setup, creative testing, and performance improvements across platforms (e.g., Meta, TikTok, LinkedIn, and YouTube/Google, as applicable).
Cross-Channel Collaboration:
- Partner with creative to develop visuals, short-form video concepts, and branded social assets.
- Collaborate closely with the Creative Services team to produce high-impact visual content for both paid and organic posts, including on-site and on-location capture.
- Support the development of pitch decks, case studies, and campaign storytelling using social data.
- Collaborate with digital marketing, content, and account teams to ensure alignment across integrated campaigns.
- Support organization and management of photo/video assets at scale (storage, naming conventions, permissions, and retrieval) to ensure content is reusable and easy to access.
Note: This list is not exhaustive and may evolve based on business needs.
Required Qualifications:
- Bachelor’s degree in Marketing, PR, Communications, Digital Media, or related field.
- 3–5 years of experience managing social media and influencer programs, ideally within an agency.
- Proven ability to grow audiences and deliver measurable performance improvements—both organically and through paid.
- Strong copywriting, community management, and cultural trend awareness.
- Experience analyzing social metrics and turning data into insights that drive action.
- Ability to share performance findings and recommendations with key stakeholders on a weekly and monthly basis.
- Exceptional organizational and communication skills.
Preferred Skills:
- Familiarity with paid social ad platforms (Meta, TikTok, LinkedIn), plus YouTube/Google Ads familiarity, is a plus.
- Experience with influencer platforms (GRIN, Aspire, CreatorIQ).
- Experience using Sprout Social, Later, Brandwatch, Meltwater, or similar tools.
- Light design skills using Canva or Adobe Creative Suite.
- Basic video editing capabilities (e.g., Premiere, CapCut, Final Cut, or similar) and understanding of platform-native best practices.
- Understanding of SEO and social discoverability (including YouTube and TikTok search behavior).
Work Location & Schedule:
- This role is in our Rockville, Maryland location on a typical schedule of Monday - Friday, 9AM - 5PM.
- Travel requirements: infrequent.
Compensation & Benefits:
- Salary Range: $65,000 – $85,000 annually, commensurate with experience and geographic location.
- Medical, Dental, and Vision insurance with 80% employer-paid coverage.
- Pre-tax benefits including a Health Savings Account (HSA), Flexible Spending Account (FSA), Dependent Care FSA, and Commuter Benefits
- 14 days of vacation annually, plus one additional vacation day awarded on each work anniversary.
- 14 paid holidays, 10 sick days, and 2 wellness days dedicated to personal well-being.
- Additional paid leave to support important life events, including parental and adoption leave, bereavement, military service, voting, and jury duty
- Employer retirement contribution match.
- Charitable giving match of up to $500 annually to support causes meaningful to you.
- Access to professional development opportunities, including training programs, certifications, and continuing education resources designed to support career growth.
In-Office Perks & Culture:
- Complimentary parking for a stress-free commute.
- Self-service breakfast available to fuel your mornings.
- Enjoy complimentary lunch every other Friday.
- Fuel your creativity with access to our snack wall.
- Dress casually on Fridays.
Equal Opportunity Employment Statement:
ABCD & Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected status as defined by federal, state, or local law.
Accessibility:
If you require reasonable accommodations to complete the application process or to perform the essential functions of this role, please contact People and Culture at people@abcdandcompany.com.
About ABCD & Company
At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work.
As a minority-owned company, our mission is to empower marginalized voices that aren’t often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person’s identity.
We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns.
We have a decade of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.
We are looking for excellent talent to join our expanding team. If this sounds like a good fit for you, apply now!
As a minority-owned company, our mission is to empower marginalized voices that aren’t often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person’s identity.
We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns.
We have a decade of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.
We are looking for excellent talent to join our expanding team. If this sounds like a good fit for you, apply now!